FORD . GO FURTHER

Design, Illustration & Animation

In 2015 Preto Studio was commissioned to create some visual concepts
to the new Ford Campaign.

The challenge was to create unique elements to describe each type of car, 
such as nature, architecture, street life, speed, sophistication and etc.
We did a lot of powerful images for this campaign but unfortunately Ford just
used one of them. 

Agency:
Blue Hive JWT

Directed by:
La Casa de la Madre and Preto Studio

3D Concepts:
Airton Groba and Eduardo Marques

Animations:
Airton Groba, Eduardo Marques

Compositing:
Julio Cesar Moreno

Video Wall and Robotic arms:
Indice Design

Audio:
Cabaret